Does dieting always have to be painful?

CEO Hong Jung-su from Lanouvo started from this question.

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After countless diet failures and yo-yo effects, there was only one realization.

'True wellness begins not from others' perspectives, but from taking care of myself.'

In this podcast meetup, we shared the story of CEO Hong Jung-su of Lanouvo, who promotes a healthy diet with the philosophy that 'Eating is part of exercise.'

Self-love routine according to CEO Hong Jung-su of Lanouvo

'Why am I not losing weight despite exercising?'

'Why is taking care of health so exhausting?'

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Have you ever thought about this?

CEO Hong Jung-su of Lanouvo shares,

"Health is not about subtraction, it's about addition in a loving way."

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“Why am I looking for tteokbokki again?”

It all started one day during my senior year in high school, when I sought comfort in tteokbokki every day.

Suddenly, my weight exponentially increased, and under the name of dieting, a life of **‘forced restraint’** began.

"I've even tried a million-won diet. It was a time when how many times my stomach growled in a day was checked."

But as the numbers decreased, my body and mind grew more and more weary.

And eventually, one question arose in my heart.

“Can’t I diet happily?”

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A life of ‘wanting to eat’ healthy food

In the end, Jung-su decided to create a routine of 'eating deliciously and living healthily' instead of a 'diet of restraint.'

The brand that started this way is Lanouvo.

Lanouvo (LANOUVEAU): Means ‘to awaken anew’ in French

Rather than just focusing on the components of food like protein, fat, and carbohydrates,

it's about creating food that I really want to eat, that makes my body happy.

That's why Lanouvo's signature shakes contain not just simple proteins,

but 'healthy fats.'

Butter, nuts, corn… “Delicious yet healthy.”

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Escape dieting, starting with self-acceptance

​Lanouvo is now steering towards becoming a 'diet-free' brand.

And at the core of this message, there has always been one keyword.

“In the end, I think the key was self-love.”

It's not just about losing weight

I wanted to take care of, feed, and let myself rest well, and that's why I started this whole journey.

A moment of walking barefoot on a mountain, a healthy meal,

“Start by eating well, sleeping well, and resting well.”​

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Eating is exercise too

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If exercise is difficult,

start today by eating one healthy meal.

That can be the first move for your body.

And if there’s a brand ‘that genuinely cherishes you’ on this journey,

maybe we can live our day a bit lighter, a bit warmer.

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