Are you still concerned about marketing while managing your gym or not?
Even if you're doing marketing, don't you want to know if you're doing it well?
Now, it's an era where marketing is important in gym management!
Marketing... for those who decide to start now and
for those who are already doing well, here's your guide!
We're going to start a series of secret notes on gym management.
We'll reveal step by step and guide you on the path to success!
The first step is setting the 'marketing target' for our gym.
1. Define and Analyze Target Customers
Define Target Customers
The first thing to analyze is the 'target customers'!!!
So, what are target customers?
It's a process of segmenting customers! It's distinguishing customers who share common traits like age or workout goals.
Do you know that how you treat customers determines 70% of the customer's journey these days?
That’s why sparking customers' interest is more important than anything else.
We'll teach you how to effectively understand target customers and capture members' hearts with strategies that meet their needs and desires!
b. How to Analyze CrossFit Gym Target Customers
Analyze the Surrounding Commercial Area
What’s around the area? Schools? Offices? Apartment complexes?
If there are many offices, it's expected that many office workers will visit to relieve stress in the afternoon.
If there are many schools, consider using a strategy that offers discount events!
( But be careful not to do it too often. You don’t want to lower the price reliability~ )
Understand Lifestyle
Identify whether the area where the gym is located is active in the evening or if it's a place where many gather on weekends. Understand the lifestyle of local residents!
Communication with Members
To gather profound information, have many conversations with the customers or members. If you can understand their preferences, requirements, and exercise habits, it will be easier to direct the gym's strategy.
I'll show you real cases of incorporating target customer analysis into the program.
Target Customer: Weight Loss Goal Seekers
Analysis: People aiming for weight loss and body improvement
Program: Body challenge with coach management + offering various weekly programs (yoga, nutrition seminars) + rewards for successful dieting
Target Customer: 50-60 Seniors
Analysis: People wanting to improve their current fitness level
Program: Share workout methods tailored for senior physiques
Target Customer: Exercise Beginners
Analysis: People starting or who have never exercised before
Program: Conduct weightlifting enhancement classes once a week
Target Customer: Office Workers
Analysis: People needing stress relief and having limited timeProgram:
Lunchtime Class: Provide short, focused exercise sessions during lunch to help office workers relieve stress and energize for afternoon work
After Work Session: Evening tailored stress-busting programs that office workers can join right after work
Target Customer: College Students
Analysis: Wanting community and social networking but with limited funds Program: Encourage meeting new people and participating in community activities through exercise, occasionally hold events like a year-end party or offer membership discount events
Today's Summary:
What is Target Customer: Segmenting customers. It's crucial to understand target customers and spark their interest
Customer Analysis Method: Identify the surrounding environment and residents' lifestyle patterns and communicate directly with members
Goal: Capture members' hearts with strategies tailored to their needs and desires!
